Theoretical Context and Discussion
This part is arranged by theme aided by the theoretical context and the conversation of information interlaced as opposed to placed into split sections to be able to offer a cohesive argument and a fuller image of the complexity of online NBG&SO construction. We additionally believe this kind of company better reflects the iterative procedure of analyzing data, as researchers usually move between existing literature and their information often times through the research procedure. Therefore, we organized this conversation to highlight three salient themes that we observed inside my iterative post on both the information and literature that is existing
The impact and relevance of platform affordances on use and afterwards identification construction.
Consideration of true self, online identity construction, and how sharing one’s true self may encourage community on Tumblr.
The discursive nature of labeling practices and their implications for the bigger discussion about sex and orientation that is sexual.
The corporation among these themes can be crucial as each analysis develops upon the last. It really is necessary to first know how platform affordances may contour the use of that platform to then know how affordances and usage impact layered identity construction. Finally, a knowledge of layered identification construction on Tumblr enables for study of NBG&SO labeling methods which also simply just take put on Tumblr.
Networked Publics and Platform Playgrounds
Social networking has made “widespread publicness” an unprecedentedly common phenomenon, and “social media introduce a conundrum of visibility…, as people’s mediated acts are both noticeable and hidden in networked publics” (Baym & boyd, 2012, pp. 321-322). Boyd’s (2011) research on networked publics provides a framework for how exactly to think of mediated communities and publics. Unsurprisingly, she describes that networked publics act like face-to-face (F2F) publics in function; nonetheless, technological affordances shape exactly exactly exactly how individuals relate solely to each other (boyd, 2011, p. 39). Acknowledging aftereffects of a platform on its users, boyd (2011) contends that “networked publics aren’t just publics networked together, however they are publics which were changed by networked media, its properties, and its particular prospective” (p. 42). Bryce J. Renninger (2015) has recently used this framework developed by boyd (2011) to Tumblr, showing that it is a public that is networked conformity with both the “four types of features that play a salient part in constructing social networks as networked publics” (boyd, 2011, p. 43), along with her four affordances of networked publics. Developing Tumblr as being a networked public then we can examine the ways the architecture associated with the platform it self influences the kind of publics and counterpublics (known here as communities) that collect here.
Although the affordances of platforms usually simply work quietly when you look at the back ground during usage, fundamentally they shape both the way they are employed and also the kinds of communities which use them (Flanagin, Flanagin, & Flanagin, 2010). Social networking platforms on their own are maybe maybe not basic entities but instead rhetorically and politically constructed (Flanagin et al., 2010; Gillespie, 2010). The intentional shaping of platform affordances impacts not merely its demographics, as Tarleton Gillespie (2010) notes, but additionally this content users share there. Consequently, different types of news and SNSs can be used for various purposes, and, in change, criteria are set for just what is appropriate discourse for various platforms. Ilana Gershon (2010) describes the collective decision of just how to utilize various news and also the “appropriate social uses of technology” as news ideologies (p. 6), and these media ideologies perform a factor that is key selecting which platform to talk about specific information (Renninger, 2015). Gershon (2010) centers on the social element of news ideologies, as Renninger (2015) records, and then he continues on to describe the requirement of “acknowledging exactly exactly exactly how the look and politics of technical platforms may may play a role in impacting their use” (p. 6). This is certainly, the look of this platform impacts use in several means, two of that are especially appropriate here. First, the method that developers mean a platform to be utilized might not be the way in which users actually find yourself utilizing the platform. For instance, Tumblr states you share anything” (“About, ” n.d. ) and that “Tumblr celebrates creativity that it“effortlessly lets. Tumblr wants you to definitely show your self easily and make use of Tumblr to reflect who you really are, and everything you love, think, and stay for” (“Community directions, ” 2015)|yourself freely and use Tumblr to reflect who you are, and what you love, think, and stand for” (“Community Guidelines, ” 2015 you to express. Although Tumblr encourages imagination in its users, this indicates not likely that the purpose that is intended of had been for the gathering of marginalized teams such as the LGBTQIA community or intimately explicit NSFW communities like those Tiidenberg (2012, 2013, 2014a, 2014b) examines.
2nd, https://camsloveaholics.com/couples/blonde the affordances associated with platform form usage that is actual community, and identification development. That is, just what a platform is with the capacity of doing greatly influences just just exactly how it really is utilized. Although this may initially appear to be a easy concept, its outcome is more complicated. Consider that in this test, not as much as 22% of users had an About Me web page on the Tumblelogs (see dining Table 1). This appears it allows them unlimited space to share information about themselves like it should be a primary point of identity construction for users. Nevertheless, the About Me page is certainly not frequently incorporated into a default weblog layout and needs to be added being a additional web page. This involves significantly more than the fill-in-the-blank variety of persona building that occurs on other SNSs and even into the bio package portion of a Tumblelog. This effort that is additional add an About Me page may account for—or at the least add to—the little quantity of users who decide to consist of one in the dwelling of these web log.
Tumblr’s unique tagging system can also be a great illustration of affordances usage that is shaping. While metacommunicative discourse in hashtags is typical across platforms (Daer, Hoffman, & Goodman, 2014), Tumblr allows both areas and punctuation ( aside from the comma which separates the tags), which often permits for longer, more metacommentary that is complex this content of the post that usually simply happens into the tags in the place of appearing in the actual text of a post or reblog. 2 Since tags aren’t carried along when users reblog content, it really is rendered short-term commentary or categorization on blogs when it comes to reblogging, though these tags stick to the post associated with user that published them and are also nevertheless searchable on Tumblr writ big. This ephemeral part of Tumblr’s system that is tagging another room, aside from bio containers and About Me pages, that LGBTQIA bloggers can, plus in some situations do, exercise NBG&SO identification construction; 3 this can be part of what’s going to be discussed next part as “layered identification. ”